Ron Place on Your Business Plan’s Statement of Purpose

So, you have your numbers, your research, everything you need to write your business plan.

Now, how are you going to use your business plan?

This excellent post at Business Plan Local discusses one part of your business plan that you may have overlooked, but that may help you tie everything together – the Statement of Purpose.

According to this post, “By starting with goals and working backwards, writing a plan to achieve said goals will make your writing process go much faster.”

Okay, that’s great. So what exactly is a statement of purpose?

Your Statement of Purpose should only be a few sentences and should articulate on “why I am writing this plan.”  Please note this is not “why I’m starting a business!”

Reasons to write a plan are applying for a bank loan, attracting a partner or investor, satisfying requirements of a property owner, or simply a good roadmap for yourself.

It should state the reason, how much money you’re looking for, the immediate goal (i.e. to open a storefront), and a one-year goal (i.e. $60,000 in sales or 150 customers/mo).

Hopefully, a Statement of Purpose will help you figure out why you’re writing a business plan and write it faster.

How a Statement of Purpose Can Save Time Writing a Business Plan for Your Local Business

Sierra Investment Group Inc. Carson City Nevada is a small business plan writing service and small business funding resource. They can be reached toll-free at (800) 323-6298 from 8 a.m. to 4 p.m., Monday through Friday, or at


About Sean D. Daily

Sean Daily was a mild-mannered social marketer in Las Vegas until a freak laboratory accident at the Spearmint Rhino gave him writing powers and abilities beyond those of mortal men. Since it's hard to fight crime with writing powers and abilities beyond those of mortal men, though, he decided to become a speculative fiction writer instead. He's currently working on the urban fantasy novel "Crossing the Line" and the science fiction comic book "Sidestep".
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