Rob Warlow on the Importance of Proofreading

You should always let someone else – not you, someone else – proofread what you write. After all, says banker and author Rob Warlow, you want to catch those spelling and grammatical errors before you submit your plan to an investor. That first impression is important.

However, there’s another reason to have someone else proofread your business plan, he says.

If you know your business inside and out, you tend to gloss over the details. And so when you’re putting your thoughts on paper, it may not come across particularly well, because you know your business inside out. You know exactly how it works. You know the pitfalls. You know the strengths. Everything is there. You just gloss over the details.

Glossing over the details can kill your business plan’s credibility, says Warlow.

When a third party picks up the plan, they read it, it doesn’t make any sense. There’s bits missing. It’s not joined up in any way. So it’s difficult for a third party to get a sense of what your plan is about.

Your proofreader should read your business plan as if he was a banker, says Warlow. Ask him: Does the plan make sense? Would you invest in the business behind your plan? Your proofreader doesn’t even need any special training.

You don’t need to be a well-trained banker, because a lot of this is all about gut feeling and instinct, and somebody should be able to pick that up from your plan and be able to read it and get that feeling  from it.

Sierra Investment Group Inc. Carson City Nevada is a small business plan writing service and small business funding resource. They can be reached toll-free at (800) 323-6298 from 8 a.m. to 4 p.m., Monday through Friday, or at


About Sean D. Daily

Sean Daily was a mild-mannered social marketer in Las Vegas until a freak laboratory accident at the Spearmint Rhino gave him writing powers and abilities beyond those of mortal men. Since it's hard to fight crime with writing powers and abilities beyond those of mortal men, though, he decided to become a speculative fiction writer instead. He's currently working on the urban fantasy novel "Crossing the Line" and the science fiction comic book "Sidestep".
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