Tim Berry’s 3 Tips for Dealing with Uncertainty in Your Business Plan

Let’s face it, you won’t be able to predict the future when you write a business plan with perfect accuracy, especially those all-important sales figures. That goes double if you’re writing a business plan for a new business. That much uncertainty is intimidating. It’s even scared would-be entrepreneurs away from starting their own businesses.

Author Tim Berry has some great tips for managing your uncertainty about uncertainty over at American Express’ OPEN Forum:

  1. Break what you don’t know into manageable chunks. Base your projections on what you do know.
  2. Instead of focusing on unknowns, focus on goals and how you’ll track your progress toward them.
  3. Embrace uncertainty. You’re never going to know everything, so don’t sweat it so much.
As Berry writes, “I’m not advocating running and jumping in willy-nilly; but when you think of it, nobody knows the future. That security you get in the status quo is a lot like the safety an ostrich feels with its head stuck in the sand.” You probably agree… or you wouldn’t be starting your own business, now would you?

Sierra Investment Group Inc. Carson City Nevada is a small business plan writing service and small business funding resource. They can be reached toll-free at (800) 323-6298 from 8 a.m. to 4 p.m., Monday through Friday, or at info@sierraig.com


About Sean D. Daily

Sean Daily was a mild-mannered social marketer in Las Vegas until a freak laboratory accident at the Spearmint Rhino gave him writing powers and abilities beyond those of mortal men. Since it's hard to fight crime with writing powers and abilities beyond those of mortal men, though, he decided to become a speculative fiction writer instead. He's currently working on the urban fantasy novel "Crossing the Line" and the science fiction comic book "Sidestep".
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